Mars returns to Sweets & Snacks Expo with trending innovations and shopper insights


Mars executives discuss consumer behavior in the treats and snacks categories



May 9, 2024

/PRNewswire/ — Mars – a leading provider of confectionery, snacks, groceries and pet care products and services and manufacturer of some of the world's most popular brands, including M&M'S®, SNICKERS®, BEN'S ORIGINAL™, PEDIGREE® and IAMS® will be exhibiting at Sweets & Snacks Expo 2024 will be represented in



14th-16th May

. During the event, Mars Wrigley will highlight its evolving treats and snacks portfolio, discuss shopper insights to help customers win at checkout, and sample the latest innovations from its iconic brands.

(PRNewsphoto/Mars, Incorporated)

“Mars is evolving to meet consumer preferences and expectations and create more moments of everyday happiness,” said Tim LeBel, president of sales for Mars Wrigley North America. “From the latest innovations to industry-leading insights, Mars Wrigley understands how consumers shop in the snacks category.”

The Mars Transaction Zone team was introduced at Sweets & Snacks Expo in 2022 and will be back at Sweets & Snacks 2024 to build on their industry-leading insights and reimagine impulse shopping. As shopper behavior and checkout technologies continue to evolve, retailers must reinvent the transaction zone to solve front-end challenges, and the Mars Wrigley Transaction Zone team is ready to work with retailers to formulate a holistic transaction zone plan, that is optimized for buyers and operational needs and sales growth targets.

To find out more, log in

Mike Pedi

Director of Retail Design Transformation at Mars Wrigley, on

Wednesday, May 15th


11 a.m. EDT

on the Insights Stage, where he will moderate a discussion titled “Transform Your Transaction Zone: How to Identify the Right Front-End Solution for Your Needs.”


Inspire more moments of daily happiness through innovation

Across the Mars Wrigley portfolio, the company has introduced several new, insights-driven offerings that meet shoppers' growing demands for greater product variety. At booth #21228, Mars Wrigley will be showcasing a number of its latest innovations, including:

  • M&M'S


    Peanut butter mega

    – The latest and greatest innovation from M&M'S, M&M'S Peanut Butter Mega delivers rich, peanut buttery flavor in a deliciously crunchy candy shell in every mega bite.

  • M&M'S Peanut Butter Minis

    – The newest member of the Minis family – M&M'S Minis Peanut Butter Milk Chocolate Candy brings the great taste of M&M'S Peanut Butter in a new, fun size.

  • Bowling


    Little things

    – SKITTLES Littles contain the iconic five fruity flavors of SKITTLES Originals, but now in a smaller, crunchier form that makes it even easier to enjoy on the go.



    Mini chewing gum

    – A brand new addition to the HUBBA BUBBA range, this innovation stays true to the brand's bubbly core while offering consumers a fun, new candy-like taste to enjoy through a mix of fan-favorite SKITTLES Original flavors.



    gummy bear

    – STARBURST gummies deliver the classic chewy STARBURST flavors of strawberry, cherry, orange and lemon, but in gummy form and made with real fruit juice.

For more information on the latest news from Mars Wrigley, visit

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. If you plan to be at the Sweets & Snacks Expo, stop by booth #21228.


Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned company, Mars transforms, innovates and evolves to have a positive impact on the world. We employ more than 140,000 dedicated people across our diverse and growing portfolio of high-quality snack, grocery and pet care products and services. With annual sales of over $47 billion, we produce some of the world's most popular brands, including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE® and ROYAL CANIN ® and WHISKAS®. We are creating a better world for pets through our global network of veterinary clinics and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – and leveraging cutting-edge technology to develop groundbreaking genetic health screening and DNA testing programs. For more information about Mars, visit Follow us on Facebook,


Instagram, LinkedIn and YouTube.

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SOURCE Mars, Incorporated